How MovitOn is turning human movement into a delivery network with the Founder and CEO, Erik Beken Tleubeck 



When Erik relocated to Berlin, sourcing medications locally for his mother in Kazakhstan was difficult. This challenge, coupled with his 15 years of experience in operations, was a major motivation for a platform like MovitOn. 

MovitOn connects people who are already moving with people who need things moved. The platform has already completed a $2 million pre-sale, onboarded 1.3 million inherited users, launched its testnet, and is on track to roll out the mainnet before year’s end. 

What is MovitOn?

Q: Hello Erik, please introduce yourself and tell us about the defining moment that led you to build MovitOn? 

A: My background is operations. Fifteen years across construction, geology, oil trading, and industrial projects, working through Eurasia, Germany, and Dubai. I’ve built businesses, scaled projects, and dealt with real infrastructure problems on the ground. So when I look at a broken system, I don’t just see the problem, I see exactly where it breaks and why.

MovitOn came from a personal experience that I think many people will recognize.

I relocated to Berlin, and my mother in Kazakhstan needed specific medications. Things that were hard to source locally. And what should have been a straightforward task turned into a real ordeal every single time. Traditional couriers refused or made it so complicated that it wasn’t worth the effort. So I was doing what everyone does in that situation, searching through chats, finding travelers heading in the right direction, sometimes driving across the city just to hand something off before a flight.

At some point, I stopped and asked myself a very simple question. Why is this still the solution in 2024? Because at the same time, thousands of people were flying those same routes every day. The movement was already there. The capacity was already there. We just didn’t have the infrastructure connecting it.

That gap is what MovitOn is built on. We are not another logistics company adding more warehouses and freight corridors to an already overcomplicated system. We turn existing human movement into a delivery network. The traveler who is already going to that city becomes part of the infrastructure. AI handles matching, and smart contracts handle trust and transactions, so the whole thing works without anyone having to rely on a stranger’s word.

The personal frustration gave me the question. My operational background gave me the answer. And the scale of the problem made it worth building properly.

Q: Global shipping rails have existed for decades. Why does the world need a Web3 P2P delivery model — what does blockchain actually add here that Web2 can’t?

A: Look, I get the skepticism. People hear “blockchain,” and they assume it’s a solution looking for a problem. So let me be direct about what we’re actually solving.

Traditional logistics infrastructure works. I’m not going to sit here and say it doesn’t. But it was built for a different world, around warehouses, hubs, freight corridors, and banking systems that made sense decades ago. The problem is that the world has changed. Millions of people now cross borders every single day, and that movement carries enormous untapped capacity that the old model simply wasn’t designed to leverage.

MovitOn is a coordination layer, not another delivery company. We don’t own fleets. We don’t build warehouses. What we’re doing is connecting people who are already moving with people who need things moved. And that works beautifully in concept until you ask the obvious question: how do two strangers in different countries exchange value and trust each other to follow through?

That’s where Web2 hits a wall. A platform can facilitate a connection. It can handle messaging, ratings, and even payments to a degree. But the moment you’re talking about cross-border value transfer between people who don’t know each other, you’re dealing with banking friction, intermediaries, chargebacks, disputes, and manual processes that eat into everything you just saved by cutting out the traditional courier.

Smart contracts solve that cleanly. The payment locks at the start. It releases when the delivery conditions are met. The rules are defined upfront, on-chain, visible to both sides. Nobody has to trust a person. They trust the system.

Web3 for us isn’t a positioning decision. It’s the only infrastructure that actually makes decentralized, cross-border, peer-to-peer logistics work at scale.

Q: How did your previous experience influence the creation of MovitOn?

A: Almost everything I built before MovitOn was preparing me for it; I didn’t know it at the time.

In geology, construction, and oil trading, you’re constantly dealing with supply chains under pressure. Equipment breaks down at a remote site, and you urgently need a specific part from another country. And what should be a straightforward procurement turns into weeks of delays, three intermediaries, customs complications, and nobody taking clear responsibility. I lived that repeatedly across different industries and different geographies. So I understand logistics frustration not as an observer but as someone who’s had operations grind to a halt because of it.

That operational background taught me how to build teams around complex problems and actually execute. Moving from an idea to a working project in heavy industry is not clean or theoretical. It’s messy, and it forces you to be practical.

Then I moved to Germany and started ABCdoc, which was my first real step into tech. The problem there was document bureaucracy, translations, cross-border communication, all the friction that comes with navigating systems in a foreign country. It wasn’t glamorous, but it taught me something important: that digital products, done properly, can remove enormous amounts of friction from processes people just accept as normal.

That combination is really what shaped MovitOn. The operational experience showed me where logistics actually breaks down in the real world. ABCdoc showed me how to think about removing friction through technology. And living between countries showed me, personally, what it costs when those two things aren’t connected.

MovitOn is what happens when you spend fifteen years watching systems fail and finally decide to build the fix.

Practical use cases

Q: What other functionalities exist beyond P2P delivery?

A: Delivery is where we start, but it’s not the ceiling.

The way I think about MovitOn is as infrastructure built around human movement, not around a specific use case. And once you have that infrastructure in place, with the trust layer, the matching system, and the on-chain transactions, a lot of things become possible that aren’t possible today without significant friction.

Take a traveler flying from Berlin to Almaty. Right now, they might carry a package through MovitOn. But that same person could also help someone purchase local goods unavailable internationally, assist with cross-border shopping, or offer local knowledge and assistance to someone arriving in a city they don’t know. The traveler is already there. The infrastructure already connects them. We’re just expanding what that connection can do.

Further out, we see the platform supporting peer-to-peer commerce, temporary storage through our MovitBox terminals, direct rentals between users, whether accommodation or vehicles, and integration with e-commerce platforms that need last-mile solutions in markets traditional logistics doesn’t serve well.

The honest…


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